Why the “Tribe”

We're always getting asked about our name...
Why a Tribe? Why lambs?

tribe trʌɪb/ noun
1. a social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognized leader.

The culture we’re looking to engage others in is one of compassion. Let’s be honest there is strength in numbers, regardless of who or what makes up the collective.  A fleet of 100 lambs will always be more powerful than 1 single sheep.

lamb /lam/ noun
1. a young sheep
2. a person who is gentle, meek, innocent, etc.

Through conscious consumerism, we can positively impact the lives of many, offering opportunity and empowerment to those who need it most. One who is vulnerable doesn’t have to go it alone.

When you buy a Tribe of Lambs product you are joining a community of like minded people who are using their buying power for greater good, making footprints for others to follow in. Of course one single fair trade purchase or one single contribution to an at risk child can not change the world alone…but as the Japanese writer Ryunosuke Satoro said

“Individually, we are one drop. Together, we are an ocean.”

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